How Iron Bear Trailers Automated Dealer Orders with NetSuite & Celigo
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The Challenge
Iron Bear’s dealers had no self-service access to product information or pricing. Every order followed the same inefficient pattern:
Dealers called, emailed, or faxed orders
Dealers frequently asked, “What’s my price on this item?”
Internal teams manually confirmed pricing Orders were re-keyed into NetSuite by hand
This created several business problems:
Slow order turnaround
High risk of data entry errors
Heavy administrative workload
Frustrated dealers and internal staff
Limited ability to scale without adding headcount
Iron Bear needed a way to give dealers real-time access to products and pricing while eliminating manual order processing entirely.
Why They
Chose GAP
Iron Bear was not just looking for an eCommerce site. They needed a partner who understood distribution workflows, pricing complexity, and NetSuite architecture.
GAP stood out because of our:
Deep experience with NetSuite and Celigo integrations
Focus on clean data flow and process accuracy
Ability to translate operational challenges into scalable system design
Collaborative approach focused on long-term usability, not just go-live
The Solution
GAP designed and implemented a custom Dealer Portal built specifically for Iron Bear’s dealer network.
Key components of the solution included:
1. Shopify Plus Dealer Portal
We implemented a new Shopify Plus storefront configured as a private, dealer-only portal. Dealers can log in to:
Browse Iron Bear’s full product catalog
See their specific pricing for every item
Place orders without contacting Iron Bear directly
2. Celigo Integration with NetSuite
Using Celigo, we created a fully automated integration between Shopify Plus and NetSuite:
Orders flow instantly into NetSuite
Dealer-specific pricing is synced accurately
No manual re-entry required
Inventory and order data remain aligned across systems
3. Process Automation & Cleanup
We streamlined Iron Bear’s internal workflows to ensure:
Clean order creation
Consistent pricing logic
Reduced administrative touchpoints
Scalable processes that support growth
Like GAP, we are as small business, and they are able to support us at a moment’s notice as they understand the importance of uptime and fast resolutions. They have enabled technology to help our company grow by integrating our custom Shopify B2B Dealer Portal with NetSuite. Thank you, GAP!
Brad Prososki
Owner
The Results
The new Dealer Portal transformed how Iron Bear operates.
Key outcomes included:
Eliminated dealer pricing confusion
Removed phone, email, and fax-based ordering
Orders now flow directly into NetSuite in real time
Dramatically reduced manual data entry
Faster order processing and fulfillment
Improved dealer satisfaction and self-service access
Most importantly, Iron Bear’s internal team regained time and clarity, allowing them to focus on growth instead of administrative tasks.
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